The Embassy Suites South San Francisco is surrounded by rapidly expanding pharmaceutical and high tech industries with sophisticated employees and guests. The hotel had not been renovated in 30 years and needed a complete refresh to stay competitive in their changing landscape. In Phase One, the entire 1st floor of the building was gutted and reimagined with a subtle, modern palette. SCNZ placed emphasis on natural materials and a warm color scheme. In the atrium, we minimized or eliminated level changes and developed exciting new activity nodes around the complementary functions, bar, lounges and restaurant seating areas. We developed an all new lobby and registration desk, and added a new grab-n-go and connectivity zone. The pool area, meeting rooms, fitness center and public bathrooms were completely re-envisioned to coordinate with the new look of the property. The result is an increase in both the average daily rates and occupancy percentage.